Assignment:
After you introduce brand strategy in class, ask your students to brainstorm brand beliefs, messages, and pillars that they think will resonate with their audiences. Then, ask each team to post their brand ideas to your hub. Give them a due date that leaves at least one day between the post and the next time the class meets. For the second part of the assignment, ask each student (not team) to post responses (either brainstorms or questions) to at least two of their peers’ brand ideas.
Summary:
- All teams post an idea for brand strategies they think will be effective
- All students respond to at least two of their peers’ posts
Note: Deadlines for the assignment should be structured such that all ideas are posted by a date that allows students to enough time to respond before the next class meeting.
Objective(s):
- Bring more voices into the conversation than might be possible if the discussion were limited to class time alone, and improve everyone’s brand strategy in the process
- Provide instructors with the opportunity to review students’ brand strategies ahead of class time, giving them a chance to tailor the class according to what they see