Assignment:
After you introduce competitive analysis in class, ask your students to brainstorm ways their solutions can differentiate from the rest of the landscape in a way that gives them a sustained competitive advantage. Then, ask each team to post their ideas for differentiation to your hub. Give them a due date that leaves at least one day between the post and the next time the class meets. For the second part of the assignment, ask each student (not team) to post responses (either brainstorms or questions) to at least two of their peers’ ideas for differentiation.
Summary:
- All teams post an idea for how they think they are differentiating
- All students respond to at least two of their peers’ posts
Note: Deadlines for the assignment should be structured such that all ideas are posted by a date that allows students to enough time to respond before the next class meeting.
Objective(s):
- Bring more voices into the conversation than might be possible if the discussion were limited to class time alone, and improve everyone’s competitive strategies in the process
- Provide instructors with the opportunity to review students’ competitive strategies ahead of class time, giving them a chance to tailor the class according to what they see